Today, the Bond franchise remains as popular as ever, with a new film currently in development. Newswise - Apmarks the 70th anniversary of the publication of Ian Fleming's first James Bond novel, “Casino Royale.” The book, which introduced the world to the suave, sophisticated and daring British secret agent, became an instant classic and paved the way for a franchise that has since become one of the most successful in history.īond first came to the scene in 1953, and has expanded to include more than two dozen novels and a successful series of films, with six actors portraying the iconic spy.